what in a word you said?

words are powerful and they might influence us to to things without us even realizing it.
that's because it carry at least two meaning
Denotation and connotation 


denotation mean the word's exact or dictionary meaning
connotation mean the implied or suggestion meaning where the emotional impact that the words carried out.

like the words clever brilliant intelligence and more have the same denotation but they have different connotation. each words bring their own weight where it should be use according to it necessity and situation.

there are three subtle persuasion technique where it is a:
euphemistic, dysphemisms and biased question.

euphemistic is a common persuasion technique.for example there are many ways to say that someone have died. die is a neutral words where it is used to express the fact of death straightforward. but there are another words that can be used in expressing the situation where it is a euphemistic:

• passed away
• passed on 
• departed 
• etc

by saying the words with more soft way that suggest the movement to a better place. dysphemism is replacing a neutral or positive expression with a negative or unpleasant one.

for example is the phrase used cars. used car dealer sell used cars . haha. like now they are selling previously owned car.

these kind talking way is great for deal in politic and social issue